Protect what matters most. Without the jargon.
I help Ontarians understand their coverage and options in plain English — so you can make decisions with confidence, not confusion.
- No pressure
- No confusing insurance talk
- Instant estimate
Free. Confidential. Takes less time than scrolling TikTok.
Why families trust Bluebird
- FSRA LicensedOntario advisor
- No-Pressure PromiseZero hard sell
- ConfidentialYour info stays private
- Top-Rated CarriersCanada Life, Manulife, iA +
- Ontario-BasedLocal, licensed, accountable
- 5-Star ReviewsFrom real Ontario families
Not sure where to start?
Answer one quick question and we'll point you in the right direction.
Coverage Gap Quiz
See if your current coverage may leave your family financially exposed.
See Your Coverage GapHealth Insurance Quiz
Find a health plan direction based on your lifestyle, work situation, and needs.
Find Your Ideal Health PlanLife Insurance Type Quiz
Understand which type of life insurance — term, whole, universal, or guaranteed — may suit you.
Find Your FitEducational tools — not financial advice. Final recommendations always depend on a full conversation and underwriting.
The Ontario Life Insurance Guide.
Everything Ontarians should understand before buying life insurance — written in plain language. Instant download, no spam.
Most people think they're covered… until they actually check.
Group benefits at work usually cover 1–2× your salary. In Ontario, that often isn't close to enough.
- “My job covers me.”
- “My partner will be fine.”
- “My mortgage insurance has it handled.”
- “I'll deal with it later.”
- Work coverage ends the day the job ends.
- Cost of living in Ontario keeps climbing.
- Debt (mortgage, line of credit) gets passed on.
- The gap is usually 5–10× bigger than expected.
The numbers most Ontarians miss
Quick facts that explain why a 60-second check is worth it.
- 1 in 3Canadian families
have no life insurance at all
- $200K+average gap
between coverage owned and coverage needed
- 60 secto your number
no forms, no medical, no calls
- $0to find out
free, confidential, no obligation
Coverage built around your life — not a script.
From life and health to disability and retirement income, here's where I can help.
This started with my mom.
Her legacy. My promise. Your family's protection.
In loving memory of my mom
My mom was a life insurance broker. She loved this work — not the policies, the people. The young families she helped sleep easier. The widows she sat with after the worst phone call of their lives.
When liver cancer took her, I was working a dead-end retail job, lost. From her hospital bed she told me, "You'd be incredible at this, Mathew. Take care of my clients. Take care of the next generation."
I promised her I would. Bluebird Assurance is that promise — kept.
I named it Bluebird because she always said bluebirds carry hope. Every family I sit down with, every gap I help close, every late-night question I answer — it's for her. And it's for you.
— Mathew Cordeiro, Founder
In loving memory of my mom — my first and best teacher.
A modern advisor for a modern Ontario.
Built around clarity, speed, and respect for your time.
Simple, plain-English explanations
No confusing jargon. You'll actually understand what you're signing up for.
Modern digital process
Quote, apply, and review entirely from your phone. No fax machines, no paper stacks.
Personalized guidance
Every plan is built around your life, not a generic template.
Multiple insurance solutions
Independent access to top Canadian carriers — so the recommendation fits you, not a single company.
Self-employed friendly
Health, disability, and life solutions designed for freelancers, contractors, and small business owners.
Zero-pressure conversations
If it's not the right fit, I'll tell you. The goal is clarity — not a sale.
How it works
Answer a few questions
Takes under 60 seconds. No personal IDs.
See your coverage gap
An honest number — not a sales pitch.
Get options or book a review
Only if you want to. Zero pressure.
What a typical Ontario family is missing
You may be short
Estimate based on typical scenarios for a 35-year-old parent in Ontario.
See your real number“This made things clear instantly.”
“Took me a minute and I finally understood what I actually had. No pushy sales call.”
“I thought my work coverage was enough. It wasn't — not even close. Glad I checked.”
“Mathew explained it like a normal person. Instant clarity, zero pressure.”
Don't guess. Know.
It takes less than a minute to find out.